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Analytics

Subscriber growth

Track owned list growth beside publishing cadence to see if content converts.

Backstory

Why this exists

Downloads without subscribers leave you exposed. Growth charts show whether the site earns emails.

How it helps

  • Measure capture effectiveness
  • Relate spikes to episodes
  • Justify distribution work

How it works

From setup to outcome

  1. 01

    Signups record over time

  2. 02

    Chart against publish dates

  3. 03

    Optimize weak points

Pros

  • Clear north-star for owned media
  • Ties to newsletter features
  • Simple to explain

Tradeoffs

  • Seasonality confuses reads
  • Paid spikes need annotation
  • List quality matters more than raw count
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