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Internal links

Internal links between blogs and episodes so topical clusters reinforce each other.

Backstory

Why this exists

Orphan pages rarely win. Links between related blogs and episodes help humans and crawlers move through your themes.

How it helps

  • Pass attention through the catalog
  • Strengthen topical clusters
  • Keep readers on-site longer

How it works

From setup to outcome

  1. 01

    Related links suggested in content workflows

  2. 02

    You confirm relevant destinations

  3. 03

    Published pages reference each other

Pros

  • SEO and UX benefit together
  • Cheap compared to outreach
  • Compounds with every new episode

Tradeoffs

  • Forced links feel spammy
  • Needs a growing library
  • Wrong links confuse readers
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