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Automated sends

Scheduled and automated sends so outreach follows publish without manual fire drills.

Backstory

Why this exists

Manual sends get skipped on busy release days. Automation keeps the habit when energy is low.

How it helps

  • Protect consistency
  • Ship while you sleep
  • Align email with feed publish

How it works

From setup to outcome

  1. 01

    Configure schedule or trigger

  2. 02

    Review templates

  3. 03

    Automation sends on time

Pros

  • Reliability
  • Scales with cadence
  • Fewer missed windows

Tradeoffs

  • Set-and-forget can ship weak copy
  • Timezone mistakes happen
  • Still monitor deliverability
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